IPL Broadcast Rights Auction 2022
Homegrown Viacom18 has bagged the rights to broadcast the Indian Premier League matches from 2023 to 2027. This should be seen as the Reliance Group’s foray into the Sports broadcasting industry. The significance of this venture apart from IPL being the second largest sports events (in case you’re wondering, its bigger than the EPL!) in the world, relates to the fact that the winning bid for the rights has risen exponentially. Here are the numbers: The 2017 rights (All broadcasting rights) were sold to Disney Star for Rs. 16,347.5 Cr. In 2022, these rights were split up as TV and Digital and were sold for Rs. 23,575 to Disney star and for Rs. 20,500 Cr to Viacom18 respectively. The growth has been nothing short of astronomical. For perspective, these rights were sold for Rs. 8,200 Cr for 10 years, that is Rs.820 Cr per year! The four broadcast packages: · Package A: TV Rights for the Indian Sub-continent · ...